7 Essentials of a Successful Corporate Event
From galas to picnics to brand launches. Every event requires planning. For corporate events, a successful event may mean bringing new business to the table or otherwise which is why attention to details is mandatory. Learn 7 essentials of a successful business event.
1. Select the right venue
Your choice of venue will set the mood for your entire event. To make attendees as comfortable as possible, ensure that the venue is big enough to accommodate all your guests without having to cram them up. On this point, the venue shouldn’t be oversized since again you don’t want to create a feeling of detachment among the attendees. The venue should also be easy to access accessible and with ample parking space.
As you set the corporate events date, it’s important that you ensure you don’t have a competitors’ events on the same day in the nearby location. Also, consider the day’s weather when setting the events date. The last thing you need is a rainy corporate event.
3. Program of the day
You need to put down a plan of the day’s activities. Make sure that each attendee has this program so that everyone knows where the meeting is headed at any given time. Avoid long sessions since they will just bore the participants making them lose focus. Include breaks in your program where attendees can get out of their seats.
4. Delegate the Details
When planning on the details of the corporate event, for every role you put down, write down the name of the person responsible for executing it. As the overall person in charge, you cannot afford to burden yourself with what others can handle. Your role should be to oversee as the rest take care of details. Work with professionals who are well experienced in dealing with corporate events. The caterers, for example, should have a proven record of working with corporates.
5. Sound and Entertainment
There is nothing as bad as being in an event where the sound is poor. The speakers’ speech or any other speech should be audible. This can only be possible if the sound is good. If the event runs until evening, you will need to look at the great options of speakers available in the market for some cool evening music.
6. Communicate changes
When planning a business event, nothing should be left to chance. Any brief changes must be communicated to the guests and everyone involved in planning. Otherwise, you will end up frustrating everyone. Changes such as a change in guest speaker, menu, venue, etc. should be communicated early enough. Make sure that you keep communicating with involved in planning the event. You could have an email list where you update all involved of how much has been done and what’s pending
7. Have a Follow-Up Plan
If one of the driver goals of organizing the event is to hunt for new customers and boost sales, you need a plan for this. You need a clear plan on how you intend to follow up with guests.
When all these factors are in place, the chances of having a successful corporate event be high.