Instagram Quality Control

Experienced online marketers are well aware of the efficacy of Instagram. The platform is simple. Its users upload content in the form images or video clip of no more than 1 minute in length. If you think 1 minute is too short to get your point across you couldn’t be more wrong.

It’s effective because it’s short. For that 1 minute, people are paying attention. The digital age has made for short attention spans. Instagram and platforms like it have not only acknowledged this. They’ve capitalized on it. If you’re interested in how you can as well while growing your following keep reading.

Managing your content

Those that are new to marketing on Instagram often take what they may not know to be a half-hearted approach. The easiest mistake to avoid is bad image/video/sound quality. It’s off-putting to consumers and comes across as unprofessional if used in anything other candid personal videos, but that is what “stories” is for.

If you aren’t personally interested in taking quality photos, convince a coworker to the task. If your budget allows, hire a professional photographer or videographer to create content for your page. If you’re not sure what type of content needs to be created, consider what emotion you want to convey and go with that.

Keeping a consistent theme

As mentioned above, you need to figure out what your page should “feel” like. Once you do, remain consistent. Personal pages can be disorderly. Professional pages are a completely different story. Once again, if this isn’t your area of expertise, there are professionals.

Use your platform to educate the masses

The best thing you can do to add value to your account and make sure your followers come back is give information away. If people know they will learn from your content they’re also more likely to share. If you can educate while entertaining in your niche you’ve likely found your recipe for success.

Make your page fun

Social media is supposed to be fun. There’s a multitude of reasons why people open their social media apps. Your roles as the manager of your account are to give them a reason to stay on your page. Usually, that is for entertainment. They should be having fun. To do this you need to understand your niche. Check out for more info.