Understanding Twitter Automation Requirements

As a Twitter user, you are responsible for any third party activity and applications associated with your account – You must ensure that they meet the Twitter automation requirements. You thus need to review all the rules and ensure compliance. Any activity that does not meet these requirements is often subject to suspension.

In a nutshell, here are some Twitter automation rules that you need to be aware of.

Managing Multiple Profiles

Although you can manage several accounts on Twitter, you are not allowed to post duplicate content on these accounts. This decision was made in an attempt to improve the quality of information on the platform. However, automating more than one account for related but different posts is permitted. Any third party company or software that you use for automation should be able to restrict bulk actions. You can find some of the best apps of this kind at The Small Business Blog.

Automating Tweets

When it comes to posting automated tweets, you can only do this on condition that the tweets comply with the rest of the rules. Automating the reply and mention functions is not allowed unless the recipient clearly indicates that you should do so. Duplicating mentions and replies is also not allowed and may result in suspension of your account.

Automating Direct Messages

You can automate direct messaging so long as you do not send them in bulk. Twitter allows you to send automated direct messages when the recipient asks you to send a direct message to them.  You need to be careful about the kind of information you exchange through direct messaging and any message received through this channel must not be shared with the public without the sender’s consent.

Automating Following, Unfollowing and Likes

You are not supposed to like Tweets in a manner that seems automated. Although you may automate following and unfollowing, doing this in a bulk or aggressive manner violates Twitter rules. Adding a large number of users to a Twitter list at the same time is also prohibited.


Spamming activity is not acceptable. Spam content that you should not share automatically includes trending topics or similar content shared over multiple accounts. Automated content that contains misleading links, abusive information and sensitive media is also considered to be spam and you should keep away from it.

In Closing

In addition to the policies mentioned above, you must ensure that any automated activity meets user expectations. In case you need sensitive information from users, you can direct them to your website or any other appropriate platforms where they can share the information without creating any suspicion.